https://flaviopina.com Flavio Pina Portfolio Wed, 26 May 2021 23:36:09 +0000 https://flaviopina.com en https://flaviopina.com/Home Fri, 21 Sep 2018 04:47:43 +0000 Flavio Pina Portfolio https://flaviopina.com/Home Flavio Pina CEO/CCO &amp; Co-founder @ Loggia https://flaviopina.com/The-Blue-Light Wed, 26 May 2021 22:34:17 +0000 Flavio Pina Portfolio https://flaviopina.com/The-Blue-Light Social Movement THE BLUE LIGHTThe Blue Light Movement emerged during the pandemic, as the number of violent cases against women rose. The poem was inspired by real testimonials and is interpreted by a peripheral Brazilian poet Luz Ribeiro, who brought her personal experience to the short story. The film was hand painted by artist Pegge using watery elements to represent liquids that walk hand in hand with domestic violence issues: alcohol and tears. The Blue Light Movement was created to shine a light on this invisible part of society. *** Yellow Pencil in Illustration/Animated @ D&amp;AD 2021 *** *** Winner in Animation @ Ciclope Festival 2021 *** https://flaviopina.com/Google-Brazil Wed, 26 May 2021 23:36:09 +0000 Flavio Pina Portfolio https://flaviopina.com/Google-Brazil Radical Collaboration FROM BRIEFING TO 20M VIEWS IN 7 DAYSApril 2020. The pandemic was spreading fast in Brazil and the population was confused by the lack of leadership and competence of the government. Google wanted to showcase the most searched words that reflected an overall feeling of helpfulness and support towards healthcare workers. The problem was: we needed to move fast but everything was closed out, including production companies. So, we used one of Google's collaboration tools – Google Sheets – as a real time assembly line connecting a squad of creatives, producers, project managers, lawyers, editors, motion designers and sound engineers. Thanks to this scrappy "production company" powered by Google, the team was able to simultaneously work on script development, content research, usage rights, remote footage capturing, editing, postproduction and land on a final film in just 4 days.<img width="1604" height="926" width_o="1604" height_o="926" data-src="https://freight.cargo.site/t/original/i/93256949128f4a501af29f55a405073a3ce2dd6feb55fa5cc98a0962e4f338cd/Screen-Shot-2021-05-26-at-21.39.59.png" data-mid="109625738" border="0" src="https://freight.cargo.site/w/1000/i/93256949128f4a501af29f55a405073a3ce2dd6feb55fa5cc98a0962e4f338cd/Screen-Shot-2021-05-26-at-21.39.59.png" /> https://flaviopina.com/Tequila-Cloud Sat, 15 Sep 2018 05:28:16 +0000 Flavio Pina Portfolio https://flaviopina.com/Tequila-Cloud Innovation / Brand Experience TEQUILA CLOUD *** Silver in Outdoor @ Cannes Lions 2017 ****** Bronze in The New @ LIA 2017 ****** Bronze in Experiential Design @ LIA 2017 ****** Bronze in Non-Traditional @ LIA 2017 ****** Silver in Innovation @ El Sol 2017 ****** Silver in Outdoor @ El Sol 2017 ****** Bronze in PR @ El Sol 2017 ****** Silver in Media @ El Sol 2017 *** https://flaviopina.com/Doppelganger-Tourists Fri, 01 Apr 2016 00:31:02 +0000 Flavio Pina Portfolio https://flaviopina.com/Doppelganger-Tourists Branded Content "DOPPELGÄNGER TOURISTS" *** Bronze in Branded Entertainment/Online @ The One Show 2017 *** *** Bronze in Branded Entertainment/Film @ Clio Awards 2016 *** *** Gold and Bronze in Film @ Wave Festival 2016 *** *** Bronze in Cyber @ Wave Festival 2016 *** *** Bronze in Branded Content @ Wave Festival 2016 *** *** 8 Ball @ Leo Burnett Global Product Committee *** *** Gold In Independent Creativity for Social Media @ FIAP 2016 *** *** Gold In Branded Content @ FIAP 2016 *** https://flaviopina.com/The-Good-Container Sat, 15 Sep 2018 05:28:14 +0000 Flavio Pina Portfolio https://flaviopina.com/The-Good-Container UX / Innovation THE GOOD CONTAINER In a developing country, a donated bicycle can truly change the life of an individual, their family and their community. However, if you’ve ever donated an old bike, you'll agree that the giving experience feels more like a spring-cleaning chore rather than an act of kindness. That helps explaining the humongous amount of bikes forgotten in basements and storage units all over the U.S. The Good Container took a stab at disrupting donation by transforming the giving process into a transparent, personal, peer-to-peer experience. We empowered people to take ownership of the good they’ve done and literally follow their donation from Chicago all the way to the hands of the receivers in Ghana, Africa. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/64a7035e8c712d5fa93ddd32d39636ce947434a4068dfc0b293ea67293906c5c/openshot.jpg" data-mid="24221073" border="0" src="https://freight.cargo.site/w/1000/i/64a7035e8c712d5fa93ddd32d39636ce947434a4068dfc0b293ea67293906c5c/openshot.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5b3d97d3d102d33668a58fae4c3c70f53359d2e05dcdcea74dafa8792b558980/mosaic.jpg" data-mid="24221070" border="0" src="https://freight.cargo.site/w/1000/i/5b3d97d3d102d33668a58fae4c3c70f53359d2e05dcdcea74dafa8792b558980/mosaic.jpg" /> This project was a daunting UX challenge. To allow people to sponsor photographs of the container inside Instagram, we had to literally hack the platform. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a7879ff1db26a69c436e68c44242718caac09734019fa07a1ca66d427ad059ca/Mockups_IG.jpg" data-mid="24220121" border="0" src="https://freight.cargo.site/w/1000/i/a7879ff1db26a69c436e68c44242718caac09734019fa07a1ca66d427ad059ca/Mockups_IG.jpg" /> The secret of a never-done-before donation experience on Instagram &gt;&gt;&gt; A main account containing all photo-pieces of the container up for donation was launched. Then, 60 different accounts had to be created to work as call-to-action and link for the donation of each piece, for instance: "sponsor_this_part_for_U$55" was one account which was tagged on the piece of the container that cost U$55. When the user clicked on the "call-to-action account” tagged he found a link on the bio of that account, that opened a window where they could enter their credit card number and complete the donation (powered by the startup payvalet.io)&nbsp; Finally, we received a notification that the part was sponsored and immediately replaced the image by a personalized “Thank You” message on the main account. 3-click donation on IG at a glance <img width="1500" height="712" width_o="1500" height_o="712" data-src="https://freight.cargo.site/t/original/i/96a14a17a07261422b328ba9093bdc64c6f608bdb1d71929fe34531c070bcba0/howitworks.jpg" data-mid="24222406" border="0" alt="e click donation at a glance" data-caption="e click donation at a glance" src="https://freight.cargo.site/w/1000/i/96a14a17a07261422b328ba9093bdc64c6f608bdb1d71929fe34531c070bcba0/howitworks.jpg" /> In just one week all the photos were sold out and the bikes were shipped to Ability Bikes, a NGO in Kofuridua, Ghana. Donors started following the bikes' journey through the US and across Atlantic ocean thanks to the partnership with international photographers. <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/98495a4dd41779af4d9543e5ae67a8367a246a00974a036365287ee49aa7cde9/IMG_0133.jpg" data-mid="24223374" border="0" src="https://freight.cargo.site/w/1000/i/98495a4dd41779af4d9543e5ae67a8367a246a00974a036365287ee49aa7cde9/IMG_0133.jpg" /> <img width="850" height="850" width_o="850" height_o="850" data-src="https://freight.cargo.site/t/original/i/1876332068c3ea4e8c5f64dcb3dd3b32dc9429b5fe1fcac2b4b49bf9f2a0e798/NY_MitchWaxman-2.jpg" data-mid="24223398" border="0" src="https://freight.cargo.site/w/850/i/1876332068c3ea4e8c5f64dcb3dd3b32dc9429b5fe1fcac2b4b49bf9f2a0e798/NY_MitchWaxman-2.jpg" /> <img width="2047" height="2047" width_o="2047" height_o="2047" data-src="https://freight.cargo.site/t/original/i/94d21d89672747ca8fee85cd39475f5d36bebeedf355becbb6e1c670e57f4d33/Chicago.jpg" data-mid="24223369" border="0" src="https://freight.cargo.site/w/1000/i/94d21d89672747ca8fee85cd39475f5d36bebeedf355becbb6e1c670e57f4d33/Chicago.jpg" /> <img width="2048" height="2046" width_o="2048" height_o="2046" data-src="https://freight.cargo.site/t/original/i/96bdea65d6a97087a56bbdb5865cb8966a4e417f6f9b6ae67b59841872bab273/AtlanticOcean.jpg" data-mid="24223372" border="0" src="https://freight.cargo.site/w/1000/i/96bdea65d6a97087a56bbdb5865cb8966a4e417f6f9b6ae67b59841872bab273/AtlanticOcean.jpg" /> <img width="680" height="680" width_o="680" height_o="680" data-src="https://freight.cargo.site/t/original/i/b391634c436352bdbca5e8736c472f498f3d375e80db646f3b85d5adc978fdb1/Tangier_IG.jpg" data-mid="24223377" border="0" src="https://freight.cargo.site/w/680/i/b391634c436352bdbca5e8736c472f498f3d375e80db646f3b85d5adc978fdb1/Tangier_IG.jpg" /> On June, 7th, 2015, 500 hundred bicycles found a new home in Africa to the delight of 60 donors and thousands of Instagramers who followed the project thanks to the voluntary push of several IG influencers and even the BMC professional cyclist Daniel Oss. *Update: A documentary of the project is currently under production. <img width="1361" height="1361" width_o="1361" height_o="1361" data-src="https://freight.cargo.site/t/original/i/47ecaa3f8dc9339ff686fde5af2b30530e1179e6d8d664eca09af30b6ce2c461/IMG_0138.jpg" data-mid="24223801" border="0" src="https://freight.cargo.site/w/1000/i/47ecaa3f8dc9339ff686fde5af2b30530e1179e6d8d664eca09af30b6ce2c461/IMG_0138.jpg" /><img width="1181" height="1181" width_o="1181" height_o="1181" data-src="https://freight.cargo.site/t/original/i/4fa4d66ae64d069bf6df616e4acb64af6fbfdeba1b3da022a8df43a85c1b5f0c/IMG_0136.jpg" data-mid="24223883" border="0" src="https://freight.cargo.site/w/1000/i/4fa4d66ae64d069bf6df616e4acb64af6fbfdeba1b3da022a8df43a85c1b5f0c/IMG_0136.jpg" /><img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/14ea45fc533f1559f22f7b2d41074ffc2eb86a1e72dca17b4e0d67e3b4187c01/IMG_0135.jpg" data-mid="24223884" border="0" src="https://freight.cargo.site/w/1000/i/14ea45fc533f1559f22f7b2d41074ffc2eb86a1e72dca17b4e0d67e3b4187c01/IMG_0135.jpg" /><img width="4912" height="4912" width_o="4912" height_o="4912" data-src="https://freight.cargo.site/t/original/i/fedb127075f5c42d0f32200f0bfb8f1494e609c55570ca98a28bf28c714f247f/arrival4.jpg" data-mid="24223946" border="0" src="https://freight.cargo.site/w/1000/i/fedb127075f5c42d0f32200f0bfb8f1494e609c55570ca98a28bf28c714f247f/arrival4.jpg" /><img width="4912" height="4912" width_o="4912" height_o="4912" data-src="https://freight.cargo.site/t/original/i/09013b12921dedac0a66e371efe179cd56f5580dfe8c947c6232a2fea227ac14/a6.jpg" data-mid="24223886" border="0" src="https://freight.cargo.site/w/1000/i/09013b12921dedac0a66e371efe179cd56f5580dfe8c947c6232a2fea227ac14/a6.jpg" /> https://flaviopina.com/Snow-Graffiti Fri, 26 Jun 2015 04:58:04 +0000 Flavio Pina Portfolio https://flaviopina.com/Snow-Graffiti Ambient / Design SNOW GRAFFITI "Snow Graffiti" Snow billboards for Mexico Tourism Board *** Bronze in Design @ Cannes Lions 2015 *** *** Gold in Design Installation @ London International Awards 2015 *** *** Silver &amp; Bronze in Media &amp; Design @ El Ojo 2015 *** *** Bronze in Outdoor @ El Sol 2015 *** *** 2 Sharks in Ambient &amp; Design @ Kinsale 2015 *** *** Silver in Installation @ Addy's 2016 *** *** Silver in Guerilla Marketing @ Addy's 2016 *** https://flaviopina.com/Melting-Neon Sat, 15 Sep 2018 10:04:12 +0000 Flavio Pina Portfolio https://flaviopina.com/Melting-Neon Innovation / Ambient MELTING NEON *** Gold in Design @ FIAP 2016 *** https://flaviopina.com/Welcome-Patricias Thu, 21 Apr 2016 20:27:01 +0000 Flavio Pina Portfolio https://flaviopina.com/Welcome-Patricias Digital / Promo WELCOME PATRICIAS *** Bronze in Creative Effectiveness @ FIAP 2016 *** *** Bronze in Promo @ FIAP 2016 *** https://flaviopina.com/Dreams Wed, 30 Apr 2014 02:02:18 +0000 Flavio Pina Portfolio https://flaviopina.com/Dreams Broadcast Film DREAMS *** Silver in Film @ FIAP 2014 *** *** Silver in Music @ FIAP 2014 *** Online Film MAKING OF THE MUSIC