Radical Collaboration

April 2020. The pandemic was spreading fast in Brazil and the population was confused by the lack of leadership and competence of the government. Google wanted to showcase the most searched words that reflected an overall feeling of helpfulness and support towards healthcare workers. The problem was: we needed to move fast but everything was closed out, including production companies. So, we used one of Google's collaboration tools – Google Sheets – as a real time assembly line connecting a squad of creatives, producers, project managers, lawyers, editors, motion designers and sound engineers. Thanks to this scrappy "production company" powered by Google, the team was able to simultaneously work on script development, content research, usage rights, remote footage capturing, editing, postproduction and land on a final film in just 4 days.